Jamaal Mckoy
Jamaal Mckoy
Co-Founder & Finance Director
Co-Founder & Finance Director
August 6, 2025
August 6, 2025
My career began in the financial sector, where I developed a strong foundation in governance, risk, compliance, and operational discipline. While the work sharpened my commercial thinking, it also clarified something important: I wanted to apply those skills to work that had direct human impact, not just financial outcomes.
That realisation led me to co-found AMMA Childcare Services, a residential care provider supporting children and young people with Emotional and Behavioural Difficulties. At AMMA, we provide more than placements—we create safe, therapeutic environments where children can rebuild trust, develop resilience, and move towards a more stable future.
What differentiates my approach is the combination of financial rigour and care-sector purpose. I believe that strong safeguarding, therapeutic practice, and ethical leadership must sit alongside robust systems, accountability, and long-term sustainability. Good care and good business are not opposites—they depend on each other.
My work is driven by a commitment to tackling real societal challenges, particularly within the care and safeguarding space. At AMMA, we hold a simple but uncompromising belief: with the right therapeutic support, consistency, and leadership, every child can thrive—regardless of their background or difficulties.
From finance to fostering futures, I focus on building organisations that are values-led, well-governed, and genuinely impactful to the young people we serve.
My career began in the financial sector, where I developed a strong foundation in governance, risk, compliance, and operational discipline. While the work sharpened my commercial thinking, it also clarified something important: I wanted to apply those skills to work that had direct human impact, not just financial outcomes.
That realisation led me to co-found AMMA Childcare Services, a residential care provider supporting children and young people with Emotional and Behavioural Difficulties. At AMMA, we provide more than placements—we create safe, therapeutic environments where children can rebuild trust, develop resilience, and move towards a more stable future.
What differentiates my approach is the combination of financial rigour and care-sector purpose. I believe that strong safeguarding, therapeutic practice, and ethical leadership must sit alongside robust systems, accountability, and long-term sustainability. Good care and good business are not opposites—they depend on each other.
My work is driven by a commitment to tackling real societal challenges, particularly within the care and safeguarding space. At AMMA, we hold a simple but uncompromising belief: with the right therapeutic support, consistency, and leadership, every child can thrive—regardless of their background or difficulties.
From finance to fostering futures, I focus on building organisations that are values-led, well-governed, and genuinely impactful to the young people we serve.
Co-Founder & Finance Director
Co-Founder & Finance Director
our journal
our journal
More insights for you.
More insights for you.
Explore more reflections, guidance, and practical tools to support your growth and well-being.
Explore more reflections, guidance, and practical tools to support your growth and well-being.
Co-Founder & COO
Co-Founder & COO
In a noisy world full of advice, opinions, and pressure, it’s easy to lose touch with your own voice. We start living on autopilot — doing what’s expected instead of what feels true.
In a noisy world full of advice, opinions, and pressure, it’s easy to lose touch with your own voice. We start living on autopilot — doing what’s expected instead of what feels true.
Your questions.
Answered.
Not sure what to expect? These answers might help you feel more confident as you begin.
Didn’t find your answer? Send us a message — we’ll respond with care and clarity.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
What can I expect from the first session?
What can I expect from the first session?
The first session is a gentle starting point. You’ll talk with your therapist about what brings you here, what you’re hoping for, and what feels comfortable for you right now.
Do you offer both online and in-person sessions?
Do you offer both online and in-person sessions?
Yes. Whether you prefer meeting face-to-face or from the comfort of home, we offer flexible options to meet you where you are.
How often should I come to therapy?
How often should I come to therapy?
There’s no one-size-fits-all answer. Some people come weekly, others bi-weekly or monthly. You and your therapist will decide what feels right based on your needs and pace.
Is everything I share kept private?
Is everything I share kept private?
Yes. Your sessions are completely confidential, except in very rare cases related to safety. Your privacy is always a priority.
What if I don’t know what to talk about?
What if I don’t know what to talk about?
That’s okay. You don’t need to have it all figured out. Sometimes just showing up is the most important first step — and your therapist will guide you from there.
Progress doesn’t always feel like progress. Sometimes it’s showing up. Sometimes it’s pausing. But each moment of awareness becomes part of the path forward — and you don’t have to walk it alone.
Your questions.
Answered.
Not sure what to expect? These answers might help you feel more confident as you begin.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
What can I expect from the first session?
What can I expect from the first session?
The first session is a gentle starting point. You’ll talk with your therapist about what brings you here, what you’re hoping for, and what feels comfortable for you right now.
Do you offer both online and in-person sessions?
Do you offer both online and in-person sessions?
Yes. Whether you prefer meeting face-to-face or from the comfort of home, we offer flexible options to meet you where you are.
How often should I come to therapy?
How often should I come to therapy?
There’s no one-size-fits-all answer. Some people come weekly, others bi-weekly or monthly. You and your therapist will decide what feels right based on your needs and pace.
Is everything I share kept private?
Is everything I share kept private?
Yes. Your sessions are completely confidential, except in very rare cases related to safety. Your privacy is always a priority.
What if I don’t know what to talk about?
What if I don’t know what to talk about?
That’s okay. You don’t need to have it all figured out. Sometimes just showing up is the most important first step — and your therapist will guide you from there.
Progress doesn’t always feel like progress. Sometimes it’s showing up. Sometimes it’s pausing. But each moment of awareness becomes part of the path forward — and you don’t have to walk it alone.
Didn’t find your answer? Send us a message — we’ll respond with care and clarity.
Your questions.
Answered.
Not sure what to expect? These answers might help you feel more confident as you begin.
Didn’t find your answer? Send us a message — we’ll respond with care and clarity.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
How do I know if therapy is right for me?
Therapy isn’t just for crises. It’s for anyone curious about growth, clarity, or navigating life’s changes with more support and self-awareness.
What can I expect from the first session?
What can I expect from the first session?
The first session is a gentle starting point. You’ll talk with your therapist about what brings you here, what you’re hoping for, and what feels comfortable for you right now.
Do you offer both online and in-person sessions?
Do you offer both online and in-person sessions?
Yes. Whether you prefer meeting face-to-face or from the comfort of home, we offer flexible options to meet you where you are.
How often should I come to therapy?
How often should I come to therapy?
There’s no one-size-fits-all answer. Some people come weekly, others bi-weekly or monthly. You and your therapist will decide what feels right based on your needs and pace.
Is everything I share kept private?
Is everything I share kept private?
Yes. Your sessions are completely confidential, except in very rare cases related to safety. Your privacy is always a priority.
What if I don’t know what to talk about?
What if I don’t know what to talk about?
That’s okay. You don’t need to have it all figured out. Sometimes just showing up is the most important first step — and your therapist will guide you from there.
Progress doesn’t always feel like progress. Sometimes it’s showing up. Sometimes it’s pausing. But each moment of awareness becomes part of the path forward — and you don’t have to walk it alone.